And the business is performing really well. So I brought all of these ideas together to monetize underutilized real estate as self-storage, and in doing so, bringing inviting, tech-enabled storage closer to where people actually need it. I'm a millennial, and there's not a single brand out there that really resonates with me. And at the same time, when I looked into the business, realized half of renters are millennials. So they tended to be far away, expensive, had poor customer reviews. And during the pandemic, I had my own spring cleaning experience that led me to storage.īut all of the options were underwhelming. And just for a little bit of background, I spent my entire career in commercial real estate and have toured thousands of buildings, so have noticed and kind of become obsessed with the basements, garages, underutilized spaces within those buildings. And we're a next generation startup doing that. So Stuf, our mission is to be a home away from home for stuff. KATHARINE LAU: Hey, Brian, thank you for having me. Where do you see the need for this? And how is the business growing right now? You've been pulling this type of business model in Washington, DC, Los Angeles. I want to kick off this conversation by just kind of explaining to us what the model is here.
Katharine, it's great to have you on the program live. The company's CEO and co-founder Katharine Lau joins us now on the show to discuss.
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